Streamlined wholesale marketing for I/P & O/P
Inputs would be purchase in bulk from the production/manufacturing point after selection at the district sample display marketing centre called “Master Facilitation Centre” on guarantee and agreement basis by the executive committee of the village level Society including accountability-based consultancy organization on behalf of member –farmers of the Society. This would avoid the present practice of adulteration and exploitation by middlemen at the time of input marketing – a major reason for the unprecedented suicides committed by farmers.
Primary processing, grading & packing, unit /farmer-wise labeling & numbering, (for quantity and quality) and inputs storage would be taken up at the segment level as a common infrastructure of the society- including air-conditioned room for perishable produces- under the guidance and presence of the consultancy coordinator, representative of the society. These facilities for the produce would be created within the premises of the society/ village . The practical work mentioned above would be done by individual unit holders/ farmers along with on-going farm practices on their own responsibility and accountability. Graded stocks would be sent to storage, cold storage system. From those stocks grade wise samples would be sent to sample display wholesale marketing centre on commission basis for their marketing services at district level called “Master Facilitation Centre”. The storage and cold storage facilities would be within the village or between a cluster of villages based on viability and demand by entrepreneurs or producers’ Societies themselves. The banks would provide stock loans for the stocks of society-members as per their individual needs and requirements based on bankers\ norms and controls. The stocks would be dispatched on order after finalization of the price and payment guarantee involving bankers. And/ or they would be dispatched t the processing industries as per prior agreements. The finalizing authority would be executive committee of the concerned produces society including accountability-based consultancy organization intimating concerned owner of the produce/ products. Both are jointly responsible and accountable for the members of the Society. This would facilitate best returns by avoiding exploitation by middlemen. Bulk display –based marketing practices in vogue at present are being used by exploiters to create a vicious circle around unorganized farmers/ producers.
The system mentioned above would transform the rural sector into a organized sector. It would maximize quality and productivity and income level. It would attract entrepreneurs finance & insurance organization on commercial lines like any other promising sector . It would solve all the problems facing the agriculture/ rural sector presently. As a result, the agro sector would able to face the challenge of global competition.
